Marketers’ Perspectives on Measurement KPIs as IDs Disappear
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]
Meet the Leaders
Here at Emodo, we’re defined by our strong, lasting relationships. Our people are behind everything we do, and we firmly [...]
What Does the Deprecation of Device IDs Mean for Advertisers?
An identifier for advertisers (IDFA) was once a powerful tool for targeting audiences and getting your ads in front of [...]
Consumer Behavior Trends for Holiday 2022
When looking at the consumer trends of 2022 and beyond, many agencies and brands wonder whether customers will be willing [...]
Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer
Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory San [...]
The AR Ad Experience That Brought Young Broadway Fans Back to the Theaters
In March, 2020, all 41 Broadway theaters in New York City closed for 18 months due to the COVID-19 pandemic. [...]
Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy
Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time, [...]
STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement
Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] [...]
A Smarter Way to Get More Customers into Your Stores.
Emodo ShareShift helps you connect with shoppers before they visit your competition. Consumers have completely different shopping patterns today than [...]
8th Wall and Ericsson Emodo Announce New Partnership to Enable Web AR Ads That Offer Immediate Engagement and Scale
Partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to introduce embeddable AR ad units [...]