The 2022 Holiday Shopper Survey for Marketers
The Annual Study from The Emodo Institute Emodo’s Holiday Shopper Survey for Marketers reveals significant shifts in consumer expectations [...]
AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization
Digital marketing continuously evolves as new technologies become available and the digital landscape shifts. One of the most significant, recent [...]
Marketers’ Perspectives on Creative in a Privacy-Centric World
Voice of the Marketer Series Device IDs and cookies are disappearing. At the same time, digital advertisers are putting [...]
S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro
Jake talks with Andrew Lazzaro, Campaign Architect for The Broadway League about “This is Broadway,” the ground-breaking campaign that brought [...]
S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp
This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent thought-leadership [...]
The Disappearance of Device IDs: How Marketers See It
Unless you’re in denial or you’ve intentionally tuned out, you know that the marketing industry is undergoing a paradigm shift. [...]
Marketers’ Perspectives on Post-ID Ad Targeting and Creative
The Impact of ID-Loss: Marketers are Looking to AI-Based Audience and Creative Models Date Recorded Tuesday, July 12, 2022 [...]
“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro
Andrew Lazzaro and Alistair Goodman share behind-the-scenes details of the groundbreaking campaign that brought theater-lovers back to Broadway. – Presented [...]
S3 E8: How Blockchain Will Reshape Brand Relationships – With Shelly Palmer
Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communications, joins the [...]
S3 E8: How Blockchain Will Reshape Brand Relationships – With Shelly Palmer
Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communications, joins the [...]