Marketers’ Perspectives on Measurement KPIs as IDs Disappear
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does [...]
Meet the Leaders
Here at Emodo, we’re defined by our strong, lasting relationships. Our people are behind everything we do, and we firmly [...]
What Does the Deprecation of Device IDs Mean for Advertisers?
An identifier for advertisers (IDFA) was once a powerful tool for targeting audiences and getting your ads in front of [...]
Consumer Behavior Trends for Holiday 2022
When looking at the consumer trends of 2022 and beyond, many agencies and brands wonder whether customers will be willing [...]
AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization
Digital marketing continuously evolves as new technologies become available and the digital landscape shifts. One of the most significant, recent [...]
The Disappearance of Device IDs: How Marketers See It
Unless you’re in denial or you’ve intentionally tuned out, you know that the marketing industry is undergoing a paradigm shift. [...]
Marketers’ Perspectives on Post-ID Ad Targeting and Creative
The Impact of ID-Loss: Marketers are Looking to AI-Based Audience and Creative Models Date Recorded Tuesday, July 12, 2022 [...]
“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro
Andrew Lazzaro and Alistair Goodman share behind-the-scenes details of the groundbreaking campaign that brought theater-lovers back to Broadway. – Presented [...]
The AR Ad Experience That Brought Young Broadway Fans Back to the Theaters
In March, 2020, all 41 Broadway theaters in New York City closed for 18 months due to the COVID-19 pandemic. [...]
CTV and the Consumer Journey
The COVID pandemic was a coming-of-age story for CTV. Everyone was stuck at home, looking for ways to fill the [...]