How AI, AR, and 5G Are Turning ID Deprecation Into Opportunity
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2021 has created new engagement opportunities for bold marketers. Immersive mobile ad creative, including AR formats, are proving to be [...]
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Marketing data. It’s a $20 billion industry composed of hundreds of companies, most of which gather, shape and sell consumer [...]
Most of us have enough experience as consumers to know that you get what you pay for. Choosing the cheapest [...]
Just like everything else you buy, data-based products (such as segments, attribution models, targeted media campaigns, or PMPs) don’t just [...]
After three years and more than 100 studies, Emodo research has shown that while marketers say quality and accuracy are [...]
Traditional media verification, like brand safety, IVT, and viewability, paint a glowing picture of improvement year after year. How can [...]