Opt-in is not a replacement for opt-out
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and [...]
5 Steps to Minimize AI Bias in Marketing
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that [...]
How 5G Is Changing Advertising For Good
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. [...]
Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that [...]
Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players
We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the [...]
The End of IDFA: 4 Misconceptions And 3 Ways Forward
by Jake Moskowitz, VP of Data Strategy and Head of Emodo Institute Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies [...]
Emodo Launches Predictive Audiences
Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution [...]
Ericsson Emodo Acquires Axonix
This acquisition extends Emodo's horizontal expansion as an independent platform with direct connections to hundreds of demand-side partners (DSPs), publishers, [...]
Ericsson Emodo Acquires Axonix in a bid to Improve Mobile Advertising
Emodo, Ericcson's mobile advertising platform, has announced it's acquisition of Axonix, a mobile-first, programmatic advertising exchange. Though the terms of [...]
5G Promises to Unlock Wider Adoption of AR in Marketing
Sixty-one percent of 5G mobile users said augmented reality ads grab their attention more than traditional formats, Ericsson Emodo found [...]