Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer
Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory San [...]
Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy
Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time, [...]
STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement
Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] [...]
Opt-in is not a replacement for opt-out
By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and [...]
5 Steps to Minimize AI Bias in Marketing
Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that [...]
Ericsson Emodo and HUMAN Expand Protection Against Sophisticated Bot Attacks and Fraud in Mobile Advertising
Emodo joins the Human Collective as a founding member to eradicate fraud across the advertising supply chain San Francisco and [...]
The Human Collective Grows More than 5x Since April Launch
HUMAN announces 18 members in its Founding class, bringing together more than 20 industry leading companies across the advertising supply [...]
How 5G Is Changing Advertising For Good
by Alistair Goodman, General Manager of Emodo We are past the point of speculating on the potential of 5G technology. [...]
Augmented Reality Ads See Better Reception Than Other Digital Formats
A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that [...]
Emodo Launches Predictive Audiences
Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution [...]