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Industry Insights

The Emodo Institute helps marketers make better-informed campaign decisions and achieve better results. The Institute conducts studies, publishes papers, and teaches specialized courses to help media buyers, sellers, and solution providers stay ahead and think forward.

Recently Published

ARTICLE

How 5G is Changing Advertising for Good

by Alistair Goodman

AdExchanger: 5G Will Reshape Advertising Data

ARTICLE

Augmented Reality Ads See Better Reception Than Other Formats

AdWeek

Augmented Reality Ads See Better Reception Than Other Digital Formats

ARTICLE

The End of IDFA: 4 Misconceptions And 3 Ways Forward

by Jake Moskowitz

The End of IDFA: 4 Misconceptions and 3 Ways Forward

I have to say out of all of the webinars I’ve been attending lately, Emodo has put on some of the most professional & prepared presentations with actual interesting takeaways . . . The Emodo Institute is knowledgeable on important topics–it’s a great breath of fresh air to listen to/watch!

-Sr. Manager, 360i

Insightful Courses for Forward-Thinking Teams

What Marketers Need to Know: AI’s Key Role in Addressing the Loss of Traditional IDs

In this free course, you and your team will:

  • Learn about powerful new applications of machine learning in advertising

  • Understand how AI models can ensure that digital advertising continues to deliver the efficiency and performance you expect.

  • Develop new strategies that leverage predictive audience modeling and alternative ID solutions to cost-effectively address audiences at scale (whether their devices have IDs or not).

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5G and the Emergence of Immersive Advertising: Augmented Reality and Other Experiences

In this free course, you and your team will:

  • Learn about the converging industry, tech and cultural factors that are making AR and immersive creative the new focus.

  • Understand audience perspectives on AR ad experiences–from the most comprehensive consumer study on AR and 5G.

  • Develop a simple plan for elevating campaign results with AR and other new immersive ad formats.

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A Roadmap to the Future of Data

In this free course, you and your team will:

  • Learn about new factors that will impact data quality, availability and models

  • Understand how advertising data will be reshaped by technology and regulation

  • Develop key strategies for turning these changes into competitive advantages

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The Impact of 5G on Advertising

In this free course, you and your team will:

  • Learn about how 5G is a far more profound change than just being “another G”

  • Understand the many ways 5G will impact mobile advertising

  • Develop specific near-term plans to make your organization 5G ready now

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How AI Algorithms Think

In this free course, you and your team will:

  • Learn what AI really means and the AI essentials every marketer should know

  • Understand how training an algorithm is like training a dog – good dog or bad dog?

  • Develop a simple method for vetting vendor claims about AI

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