Augmented Reality Ads See Better Reception Than Other Digital Formats Date July 12th, 2021 A recent Emodo survey found nearly three-quarters of consumers would be more likely to pay attention to an ad that incorporated AR elements and about 70% said they would like... Read More
Emodo Recognized Among the AdExchanger 2021 Programmatic Power Players Date July 6th, 2021 We are excited to share that Emodo has been recognized as a 2021 Programmatic Power Player: a definitive list of the top agencies and strategic partners. AdExchanger’s Programmatic Power Players is... Read More
The End of IDFA: 4 Misconceptions And 3 Ways Forward Date June 8th, 2021 by Jake Moskowitz, VP of Data Strategy and Head of Emodo Institute Apple’s IDFA changes and Google’s eventual deprecation of third-party cookies in Chrome have turned the advertising industry on its head.... Read More
Emodo Launches Predictive Audiences Date May 19th, 2021 Emodo, an Ericsson company focused on premium mobile advertising solutions, today launched Emodo Predictive Audiences, an artificial intelligence-powered targeting solution that enables advertisers to target audiences at scale, whether the... Read More
Ericsson Emodo Acquires Axonix Date April 15th, 2021 This acquisition extends Emodo's horizontal expansion as an independent platform with direct connections to hundreds of demand-side partners (DSPs), publishers, and supply partners while bringing verifiable accuracy to both the... Read More
Ericsson Emodo Acquires Axonix in a bid to Improve Mobile Advertising Date April 15th, 2021 Emodo, Ericcson's mobile advertising platform, has announced it's acquisition of Axonix, a mobile-first, programmatic advertising exchange. Though the terms of the deal have not been shared, the move fuels Emodo's... Read More