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Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer

August 8th, 2022

Industry veterans Kouros Esfahany and Naomi Kagan to spearhead tech innovation and brand relationships to accelerate company’s growth trajectory San Francisco, CA – [August 8, 2022] – Emodo, an Ericsson...

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy

June 14th, 2022

Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time, preventing wasted ad spend and improving quality. SAN FRANCISCO, Calif....

STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement

June 8th, 2022

Survey of 400 marketers regarding the effects on the loss of device identifiers San Francisco, CA – [June 8, 2022] – Emodo, an Ericsson company providing high-impact audience, inventory and...

Opt-in is not a replacement for opt-out

Date April 12th, 2022

By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,...

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5 Steps to Minimize AI Bias in Marketing

Date February 22nd, 2022

Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias...

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Ericsson Emodo and HUMAN Expand Protection Against Sophisticated Bot Attacks and Fraud in Mobile Advertising

Date October 21st, 2021

Emodo joins the Human Collective as a founding member to eradicate fraud across the advertising supply chain San Francisco and New York — (October 21, 2021) — Emodo, an Ericsson...

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News & Events

Emodo Expands Leadership Team with New Chief Technology Officer and Chief Customer Officer

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy

STUDY: 88% of Marketers Facing Privacy Changes Plan to Test Artificial Intelligence Solutions for ID Replacement

Opt-in is not a replacement for opt-out

VentureBeat-1200x627-Emodo-600x314

5 Steps to Minimize AI Bias in Marketing

humancollective2_websitegraphics_2021_1200x627_cvr-35-600x338

Ericsson Emodo and HUMAN Expand Protection Against Sophisticated Bot Attacks and Fraud in Mobile Advertising