Emodo Promotes Jeremy Lockhorn to VP, Head of Global Innovation Date May 17th, 2022 27-year industry veteran to head global innovation efforts for the leader in advertising solutions San Francisco, CA – [May 17, 2022] – Emodo, an Ericsson company providing high-impact audience, inventory... Read More
Opt-in is not a replacement for opt-out Date April 12th, 2022 By Alistair Goodman Digital ad targeting was built on the ability to target efficiently and measure ROI across sites and apps, greatly assisted by the availability of third-party user data,... Read More
Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers Date March 28th, 2022 Two primary worker groups emerged during the COVID-19 pandemic: those who prefer (or tolerate) commuting to an office, and those enjoying a “commute” to a home-based workspace. But how much... Read More
5 Steps to Minimize AI Bias in Marketing Date February 22nd, 2022 Today, more and more marketing tools are AI-powered. As that shift has occurred, marketers are grappling with the fact that there will always be some form of unintentional algorithmic bias... Read More
8th Wall and Ericsson Emodo Announce New Partnership to Enable Web AR Ads That Offer Immediate Engagement and Scale Date January 19th, 2022 Partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to introduce embeddable AR ad units (Palo Alto, California, January 19, 2022) – The leader in... Read More
Ericsson Emodo Launches First 5G-Powered Augmented Reality Ads for Mobile Advertising Date December 15th, 2021 Company launches Emodo Creative Lab to create targeted AR experiences for advertisers, beginning with Resolution Media and The Broadway League. San Francisco, CA (December 16, 2021) Emodo, an Ericsson company... Read More