The Emodo Blog
Content, ideas and announcements from the Emodo team.
AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization
Digital marketing continuously evolves as new technologies become available and the digital landscape shifts. One of the most significant, recent changes is Apple’s shift from an opt-out model to a more privacy-centric opt-in model for activating the [...]
The Disappearance of Device IDs: How Marketers See It
Unless you’re in denial or you’ve intentionally tuned out, you [...]
Marketers’ Perspectives on Post-ID Ad Targeting and Creative
The Impact of ID-Loss: Marketers are Looking to AI-Based [...]
“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro
Andrew Lazzaro and Alistair Goodman share behind-the-scenes details of the [...]
The AR Ad Experience That Brought Young Broadway Fans Back to the Theaters
In March, 2020, all 41 Broadway theaters in New York [...]