The Emodo Blog
Content, ideas and announcements from the Emodo team.
Marketers’ Perspectives on Measurement KPIs as IDs Disappear
The deprecation of device IDs has been shaking up the advertising industry for a while now, but what exactly does that mean? The ability to calculate the expected number of conversions, awareness, and other key outcomes is [...]
Meet the Leaders
Here at Emodo, we’re defined by our strong, lasting relationships. [...]
What Does the Deprecation of Device IDs Mean for Advertisers?
An identifier for advertisers (IDFA) was once a powerful tool [...]
Consumer Behavior Trends for Holiday 2022
When looking at the consumer trends of 2022 and beyond, [...]
AI-Powered Creative Holds the Key to Privacy-Centric Ad Personalization
Digital marketing continuously evolves as new technologies become available and [...]